Strategic Pricing Resources

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SPA is the leading provider of pricing analytics to complex companies of all types:

manufacturing, distribution, equipment, services, and software/technology products.

SPA Newsletter

Sign up to receive our email newsletter that features pricing strategy tips, articles and highlights of our strategy seminars and webcasts. Click here to join our mailing list.

Free Pricing Opportunity Profile

Complete the SPA 9-point Pricing Opportunity Profile.  It takes less than 5 minutes and will provide you with a window into your own pricing situation.  Click here to evaluate your pricing strategy now.

Client Case Studies

Read our case studies to learn more about how companies have partnered with SPA to realize significant margin improvement.  These case studies cover all aspects of SPA’s work with clients including data and analytics, sales force training, behavior/culture change, and sustaining ongoing profitable pricing strategy. Click here to read our case studies.

Articles and Presentations

Learn how to use strategic pricing to easily capture 2–4 points or more of margin improvement. SPA offers you a variety of ways to learn how your company can use Strategic Pricing to improve your bottom line.

  • Watch one of our short videos to hear highlights of the SPA program and success stories from our clients.
  • Read articles by the SPA team as they share their thoughts on pricing strategy.
  • Listen to David Bauders, President of SPA, discuss some of the typical pricing problems he’s encountered working with hundreds of distributors and manufacturers around the world. (Access to this subscriber-only PricingBrew interview is provided compliments of SPA for a limited time.)
  • Sign up and view our library of past webinars which cover a variety of strategic pricing topics. Click here to create an account.

Upcoming Events

Learn how to quickly leverage pricing opportunities and improve your company’s bottom line performance.  Sessions feature best practices in Strategic Pricing and related topics, and are delivered by SPA President, David Bauders and other industry leaders and experts.  Sessions allow ample time for questions and answers and offer an opportunity to build your professional network.

Topics include:

  • Selling on Value, Not Price
  • Executive Issues in Pricing Strategy
  • Organizational Change Management
  • Pricing in Today’s Economy
  • Pricing Analytics
  • Corporate Culture and Pricing Strategy
  • Sales Force Training and Incentives

Seminars are scheduled throughout the year, in cities in North American, South American and Europe. Our free events are generally one day in length, and are scheduled on Fridays, allowing you to return home or enjoy an extended weekend. Learn more about dates, locations and topics.

Webcasts are focused, one-hour sessions that explore specific areas of Strategic Pricing. Learn more about dates, times and topics.


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