Case Study: General Electric

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General Electric’s Consumer, Commercial and Industrial Channels selected Strategic Pricing Associates to lead them away from an undisciplined, non-strategic “cost-plus” approach to a market value-based, strategic architecture with improved internal processes and controls.

SPA developed pricing strategies that maximized profitability in the following areas:

  • Competitive strategy and positioning
  • Channel pricing strategy into distribution: list prices, discount tiers, rebates, exception pricing guidelines
  • Distributor special price request rationalization
  • Value-based economic analysis of brand value in the consumer channel by segment
  • Good/better/best positioning of products
  • New product pricing strategy for the reveal product line
  • Global pricing agreements

Click here to read the entire General Electric case study.

Click here to read more SPA case studies.

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